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In B2B sales and marketing, timing is everything. While intent data provides a window into your prospects’ behaviours and interests, intent data spikes reveal when those prospects are most likely to take action. These are sudden
Every lead is valuable, but not all leads are created equal. Some prospects are in the early stages of researching solutions, while others are ready to make a purchase. The challenge for businesses lies in identifying
Intent data is a crucial tool for businesses looking to identify the behaviours, interests, and priorities of prospects, and then engage them at the right moment with the right message. However, relying on a single source
Understanding the signals that drive buyer intent is crucial for building an effective sales and marketing strategy. By capturing signals that reveal a prospect’s interest, intent data helps businesses engage with potential buyers at the right
Identifying and engaging potential customers is becoming increasingly complex. Buyers conduct extensive independent research, with 80% of the decision-making process completed before they engage with a sales representative. For businesses looking to connect with these buyers
Finding and engaging the right prospects has always been a challenge for B2B companies, especially as buyer behaviour becomes increasingly complex. Intent data offers a powerful solution, helping businesses gain visibility into customer needs and interests
When it comes to ROI, it’s not just about winning deals—it’s about managing the hidden costs of chasing the wrong leads. Each call to an uninterested prospect, every email that misses the mark, and all the
Data activation—the process of turning raw data into actionable insights—holds immense promise for businesses looking to drive growth, improve customer engagement, and boost ROI. However, as powerful as data activation can be, it’s not without its
Introduction: What is Data Activation? Data activation is the process of transforming raw data into actionable insights that drive sales, marketing, and customer engagement. In today’s data-rich environment, businesses have access to vast amounts of
Up to 90% of the buying process occurs online before a prospect ever engages with your sales team. This shift makes mastering the use of intent data critical to staying competitive. Intent-driven data activation is the
